Google’s latest service, called Local Digg, is very much in the same spirit as Google Wave was some years ago. Yahoo first explored the concept of offering news in your local area with its local search feature. Now Google has taken this idea and made it even more exciting for its users. Just like before, you can get breaking local news in your own neighborhood and share it with the whole world.
Now, Local Digg isn’t entirely about the news, though. It also involves reviews. This is a good sign for the future of the better global community local guides. Google is still exploring ways to improve its social features, including its instant newsfeeds. These will eventually include news and reviews from both local and international sources. In the meantime, though, it looks like we will have the Google local guide, which will do exactly what it says – that is, provide local information about your own area.
That brings me to the present and one of the hottest topics on the internet right now: SEO. Google Fiber is looking to expand its influence on the internet and make surfing the web convenient as surfing the town square. With this new initiative, not only will we be able to access the world wide web faster, but we will also be able to do it better. And this is where the role of a better global community local guide comes into play.
If I have my way, the company that would benefit from this most is none other than Local Digg. But there is a lot of buzz going around about the company. My personal experience with them, though, has taught me a bit about the matter. As a reader of the local news section, I was recently introduced to the hivemind. This is basically an online community that groups like “hive Coins” to fund local content for all media types, including the web. The term “local” is pretty self-explanatory, so let’s get into the meat of it.
First off, to be part of a hive community, you have to join the hive. This means that you have to go to the local Digg page and Dig your local news story (that post may include a picture or two if they choose to share them). Once you have Digg your post, you can leave a comment in the form of a question or suggestion. This interaction leads to more questions being asked and answered on a forum section called Digitus, which makes for yet another local content source.
So how does Google pay for this? Well, since Google is trying to establish itself as the search engine of choice, they have to leverage their growing catalog of properties to try and get more eyeballs on the most popular pages. This is done through search engine local, which Google describes as: “partnering with communities to deliver the best search results for users based on their location.” Sounds complicated, but when broken down to its simplest form, Google’s plan is quite simple: get your local audience to look at the local Google search results via Digg and then show them a summary of the most talked-about stories on Digg, making them visible to local users, by paying them a small fee each time. Simple enough.
Does Google Pay For a Local Guide? This part is actually quite funny, and I’m not sure why the Google local guide creators would want to make it appear that way. Basically, if you will charge people for a service, you will be sure they will gain from it. Google recently launched a program called “Google Gould,” allowing anyone to create an account at no cost and promote any business in Googlies for free. This is definitely an improvement over the scam websites used to dominate the internet, but it doesn’t seem like Google GoFuld will pull in new customers any time soon.
So does Google Pay for a Local Guide mean that you can get paid to promote your local business for free? Not directly, no way – but this is one way that you can earn some additional revenue for promoting your Googled media properties and earning a bit of cash to boot. If you have a blog, website, or other digital media property (PV) that you want to promote, consider getting in touch with a professional SEO company or freelancer. Freelancers can offer much more specialized services for a few dollars per hour than SEO companies will ever charge, so nothing is stopping you from using an SEO company or freelancer to help boost your Googled media presence.